On Friday, May 9, Roland Gillet, Christian Parisot, an economist and advisor to Aurel BGC, and Emmanuel Combe, Senior Advisor at Image 7, discussed the trade agreement between Washington and London.

Roland Gillet deplores the tone used by Donald Trump in his interactions with his Chinese and European counterparts. The vulgarity employed is unnecessary and jeopardizes diplomatic relations, especially with China, whose culture places great importance on respect and face-saving.

Donald Trump stirs media buzz to eventually reverse his positions and pave the way for negotiations: in Europe, he imposes tariffs and then engages in microeconomic negotiations with companies like LVMH, while continuing bilateral talks with some heads of state.

The Trump administration cannot ignore that Americans have a strong appetite for European products, especially luxury goods. The increase in tariffs is likely to be costly for American consumers, reducing their purchasing power.